Before the Campaign
Good verification starts before installation. Brands should confirm the site list, coordinates, vendor ownership, creative specs, campaign dates, and proof standards before media goes live.
- Confirm site IDs and GPS coordinates
- Lock final creative and size specs
- Define photo angles and proof requirements
- Assign vendor and field responsibilities
During the Campaign
During live execution, campaign teams need visibility into installation status, delayed sites, creative issues, and missing proofs. Waiting until the end of the campaign is too late.
- Track live installation status
- Review GPS proof and timestamps
- Flag damaged or incorrect creative
- Resolve vendor exceptions quickly
After the Campaign
A final OOH report should not be a manual photo dump. It should summarize verified delivery, exceptions, compliance, vendor performance, and evidence for each site.
- Export proof of execution reports
- Compare vendor performance
- Archive verified proof for billing and client review
OOH Checklist FAQ
Brands should check site list quality, creative specs, vendor responsibilities, installation dates, proof requirements, monitoring process, and reporting format.
An OOH proof checklist should include GPS location, timestamp, site ID, creative visibility, photo quality, vendor name, installation date, and exception status.
GeoProof converts manual checklist items into platform workflows for site registration, proof capture, verification, exception management, and reporting.
Turn Your OOH Checklist Into a Workflow
GeoProof helps brands replace manual checklists with GPS-verified proof, dashboards, and reports.