Marico — Pan-India OOH Campaign Verification
Marico needed to verify 450+ billboard placements across 12 Indian cities for their Parachute Advansed launch campaign. Using GeoProof's OOH verification tools, they achieved 100% site verification in under 48 hours and identified 23 non-compliant installations that would have gone unnoticed with traditional WhatsApp-based monitoring. The automated Post Campaign Reports saved the media agency 5 working days of manual effort per campaign cycle. This project demonstrated how GPS-verified proof of execution transforms accountability in the Indian OOH industry.