Frequently Asked Questions About OOH Verification
Everything you need to know about GeoProof's billboard monitoring and OOH verification tools.
OOH (Out-of-Home) verification is the process of confirming that outdoor advertisements — billboards, hoardings, transit ads, and street furniture — are installed correctly at the right locations, on time, and with the approved creative. Brands need it because an estimated 40% of OOH budgets in India are lost to unverified placements, recycled photos, or poor execution. GeoProof provides GPS-verified, tamper-proof evidence for every billboard site, giving brands complete confidence in their outdoor advertising investments.
GeoProof uses GPS geo-fencing technology combined with AI-powered image analysis. Field agents capture photos using our mobile app, which only allows proof uploads within 50 meters of the registered billboard site. Each proof includes precise GPS coordinates, timestamps, and EXIF data that cannot be altered or faked. Our AI then cross-checks the uploaded creative against the approved artwork for compliance verification. The entire process takes less than 2 minutes per site.
GeoProof currently monitors billboard sites across 500+ cities in India, covering all major metros (Mumbai, Delhi NCR, Bangalore, Chennai, Hyderabad, Kolkata, Pune) as well as tier-2 and tier-3 cities. Our mobile app is designed to work offline in low-connectivity areas commonly found in rural India, with automatic synchronization when the connection is restored. We are continuously expanding coverage based on client needs.
GeoProof offers three plans: Starter at ₹9,999/month (up to 100 sites, 3 users), Professional at ₹29,999/month (up to 500 sites, 10 users, API access), and custom Enterprise plans for unlimited sites and users. All plans include a 14-day free trial with no credit card required. Visit our services page for detailed feature comparisons.
Absolutely. GeoProof is fully compliant with the Digital Personal Data Protection Act (DPDP) 2023. All verification data is stored on secure servers located in India with end-to-end encryption. We never share customer data with third parties and maintain strict access controls. Read our privacy policy for full details.
Yes. GeoProof provides a comprehensive REST API for seamless integration with your existing media planning and buying platforms. We support CSV imports/exports, webhook notifications, and have pre-built connectors for popular tools. Enterprise clients receive dedicated integration support from our engineering team.
Most teams are fully operational within 10 minutes. Create an account, upload your billboard site list via CSV, and field agents can immediately start capturing GPS-verified proofs using our mobile app. No complex setup, no training required — our interface is intuitive enough for non-technical field staff.
WhatsApp photos can be easily faked, recycled from previous campaigns, or sent from incorrect locations. GeoProof provides GPS-fenced, timestamped, tamper-proof proofs with blockchain-backed audit trails. Reports are automatically generated, eliminating the 3+ days typically spent on manual Excel-based campaign reporting. Every proof is independently verifiable and dispute-proof.
Still have questions? We are happy to help.