Proof of Installation
Confirm that the right creative was installed at the booked site.
Proof of Execution for OOH Campaigns
GeoProof creates GPS-verified proof of execution for billboard and outdoor advertising campaigns so brands can trust what was delivered.
OOH Proof Needs More Than a Photo
A photo without location, time, campaign context, and review status is weak evidence. GeoProof turns proof into a structured campaign record.
Proof of Visibility
Track whether proofs are complete, visible, and acceptable for client reporting.
Proof of Reporting
Package verified proof into reports that support billing, client review, and vendor evaluation.
Proof of Execution Workflow
Create reliable evidence from first install to final report.
1. Define Sites
Map each booked site to campaign and vendor details.
2. Capture Evidence
Collect GPS-tagged photos and timestamps from the field.
3. Validate Proof
Review location, creative, and compliance before approval.
4. Share Report
Deliver final proof of execution to stakeholders.
OOH Proof of Execution: Automated vs. Manual POP
Discover how GeoProof generates defensible, GPS-verified proof of performance (POP) compared to static, unsecured photo uploads.
| POP Validation Metric | Manual Photo Submissions | GeoProof Verified Proof of Execution |
|---|---|---|
| EXIF & GPS Validation | ✗ Photos can be taken at any time and uploaded from any location. | ✓ Cryptographic validation matching physical device GPS and location coordinates. |
| Anti-Tampering Checks | ✗ Image files can be edited, renamed, or screenshot-copied. | ✓ Detects and blocks mock locations, gallery-spoofed uploads, and software emulators. |
| Real-time Auditing | ✗ Relying on end-of-campaign decks with minimal context. | ✓ Instant validation checks visible in the client and agency dashboards. |
| Audit Trails | ✗ Missing historical data makes billing disputes hard to resolve. | ✓ A complete, chronological audit log per billboard site for total transparency. |
Proof of Execution FAQ
Proof of execution confirms that an outdoor advertising campaign was actually displayed as planned, at the right location, during the campaign period, with supporting evidence.
Proof of posting usually confirms installation at a point in time. Proof of execution is broader and can include ongoing visibility, compliance, timestamps, location, and final reporting.
Yes. GPS-verified proof creates a shared evidence base for brands, agencies, and vendors, reducing arguments over whether a site was delivered.
Make OOH Proof Defensible
Use GeoProof to create proof of execution that clients, agencies, and vendors can all trust.